Two years ago, with no serious planning whatsoever, I decided to become a full-time freelance copywriter.
24 months, that’s a pretty long time to go without a pay cheque. And the fact that I’m still standing is a miracle of sorts… almost too good to be true.
But it was not like I didn’t have to work my butt off to get to this stage. Obviously finding clients was among my major headaches when I started. Eventually, this blog (yes, this very sorry excuse for a blog) became my number one lead generator, and still is.
Now, all my clients I work with and the projects I handle are the direct result from the enquiries I get from this website. Of course, I still had to convince these leads to become clients, which wasn’t easy nor was it always successful.
Sometimes, I get a barrage of enquiries within a space of a week, which is great. The downside to this is that I can’t work on turning all these leads into clients, without creating a backlog. And recently, I had to let go many opportunities that came my way.
This is something I hate to do. It feels like I’ve let myself down.
Being a self-employed copywriter, I tend to wear multiple hats. Often the writing itself is only a small portion of my daily routine because there are meetings to attend, clients to lunch with, brainstorming sessions to go to, materials to pick up and quotes/invoices to send.
There is only so much I can handle without compromising my quality of my copy, which is often how I’m judged on.
It’s a case of keeping existing clients happy vs. bringing in new business. I suppose I’m a loyalist rather than a capitalist.
Anyway, I would like to thank all my clients and readers for making the past year a great one. I’ve learned so much over the year that no book, classroom or even job can ever teach.
Finally, for those of you who enquired about my services, and in turn received a very polite message saying that I was very busy, please accept my sincere apologies. I truly hope our paths will cross again.