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Hearty Views, Delightful Reads

Marketing Housekeeping During CMCO – 5 Tips for SMEs

So here we are again. Another lockdown, albeit less restrictive, yet still is a cause for concern for the majority of businesses in the Klang Valley. The economy is being
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Why So Emo, Copywriter?

You know, as a copywriter I have always felt that my profession very much resembles our day-to-day, emotion-filled lives. I mean, the copywriting art of creating intent and thereafter convincing
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Marketing Automation Fail

Have you guys encountered the talking parking fee machine? You know, the one that keeps repeating the obvious to oblivion. “Please insert your parking card” “Please pay your fee by
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The Sales and Marketing Misalignment – 5 Trouble Signs to Lookout For

Inter-departmental clash of characters in any industry is unfortunately the norm. In my days in the ad business, we creatives were constantly at odds with account executives. Glorified dispatch riders
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What the Tech!

You know, I started in the advertising business as a copywriter in 1998 – that was my first job fresh out of college. I graduated right smack in the middle
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