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Hearty Views, Delightful Reads

Trump the Bad Product

What if I told you that Donald Trump – or at least his campaign managers – are advertising geniuses? Well, these facts might get you thinking: Garnered over 70 million
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The ‘Winging It’ Generation of Marketing Freelancers

KUALA LUMPUR: More and more businesses are coming to the realisation that a new breed of freelance ‘marketing professionals’ are just winging it when it comes to ideating, developing and
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Marketing Housekeeping During CMCO – 5 Tips for SMEs

So here we are again. Another lockdown, albeit less restrictive, yet still is a cause for concern for the majority of businesses in the Klang Valley. The economy is being
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Why So Emo, Copywriter?

You know, as a copywriter I have always felt that my profession very much resembles our day-to-day, emotion-filled lives. I mean, the copywriting art of creating intent and thereafter convincing
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Marketing Automation Fail

Have you guys encountered the talking parking fee machine? You know, the one that keeps repeating the obvious to oblivion. “Please insert your parking card” “Please pay your fee by
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