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Hearty Views, Delightful Reads

The Sales and Marketing Misalignment – 5 Trouble Signs to Lookout For

Inter-departmental clash of characters in any industry is unfortunately the norm. In my days in the ad business, we creatives were constantly at odds with account executives. Glorified dispatch riders
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What the Tech!

You know, I started in the advertising business as a copywriter in 1998 – that was my first job fresh out of college. I graduated right smack in the middle
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Rest or React?

The one lesson that us marketers should learn from this pandemic is this: Nothing is guaranteed No matter how well-strategised, thoroughly planned and carefully crafted your marketing efforts are, external
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And So It Begins…

2020 has been pretty rough for most, if not all of us. This is the year that started bright and full of optimism. And before we could seriously hit the
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Confessions

Uninspired or not bothered? Busy or lazy? Attention-deficit or not-up-for-it? Family-first or Netflix thirst? Risk averse or glut of guts?                    
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