If the year 2020 was a/an:
- Headline, then it caught all the wrong attention
- Concept, it didn’t make sense
- Website, it wasn’t very user-friendly
- Ad, no one was sold
- Call-to-action, it surely was misleading
- Logo, it wasn’t recognised
- Packaging, it misrepresented its contents
- Campaign, it didn’t cross any borders
- Online purchase, it wasn’t fulfilled
- App, it crashed
This truly was an epic year, for all the wrong reasons. Even for me – a self-professed homebody and pseudo-introvert – it has been a sobering (errr, maybe not the right word…), perhaps depressing year to be living in.
From the ever-flexible MCO SOPs to the ever-present MKN SMSes repeating the obvious, there just seem to be a tinge of cluelessness of late on how to eradicate this menace.
Granted, the whole world is struggling – even ‘first-world’ countries – to contain the pandemic. No easy feat indeed, especially with such a ferocious and now mutated virus in a highly social and often incorrigible human populace.
Just like that, we are at year’s end while being at wit’s end for not being able to revert to any sort of normalcy. Talk of pre-Covid times have become reminiscent of an alternate by-gone universe; where handshakes, dining-in, concerts and vacations are the stuff of legends.
So, it will still be masks-up and sanitisers-in-pocket well into 2021 from the looks of things, pending of course vaccine efficacy.
Yet even in these unreal times, humanity and humour is not lost. When Twitter asked people to ‘Roast 2020’, there were some very apt responses from major brands.
And for me, a fulltime freelance copywriter along with countless other freelance service providers, gig workers and home-based entrepreneurs – it does seem like an uncertain future.
But we will go into 2021 being cautiously optimistic. If history is any indicator, this war will be won – and we can possibly party into 2022 in style, I’ll still probably chill at home of course.
Yes, a lot can happen between now and then. Who knows? Maybe aliens will land and eradicate every last bit of the virus, and us included.
Till then, let’s just keep doing what we do best – Zoom meetings.