If you’re a guy that’s currently trying to woo the love of your life, then you would know that your attempts are ridden with challenges.
In addition to convincing your potential suitor that you’re not a serial rapist, you must also appeal to her heart, mind and soul. Easier said than done, especially when women have the uncanny ability to sense jerks and see through fakery.
Women get hit on more times than we guys can even imagine; so more often than not their initial reaction is to seem disinterested or be wary. Much like how we consumers think that every piece of promotional message – be it in ads, sales calls or e-mails – are too good to be true.
So before she switches off for good, here are a few tips based on copywriting essentials that could help you close the deal, or at least improve your chances:
1. Open with a Bang
Before you get the wrong impression, let me set this straight. In copywriting, the first words the consumer reads or hears are critical. Better yet, if you are able to weave in a benefit at first contact, such as a headline that answers the question “what’s in it for me?” In the case of courting, don’t just ask her out, instead find out what she enjoys and propose an outing with specifics. Example: do you want to join me for a sunset picnic this weekend?
2. Be Persuasive
But not pushy. There are certain words we copywriters use to subtly influence consumers in their decision making process. I’ve written about these power words in a previous post that you may want to check out. In the same vein, courting is also about using subtle influences to compel a desired outcome. Not only in words, but gestures, confidence and mannerisms… just take it easy or you risk looking pushy.
3. Highlight What’s Worthy
Nobody reads, and this is especially true today where people just scan through text in search of only the interesting bits. That’s why copywriting these days involve heavy use of subheads, crossheads and bullet points to highlight the more compelling points. In the same way, you’ve got to appreciate her attention and get to the interesting bits of the conversation quickly. No two hours stories about your grandma, please.
4. Maintain Authenticity
Believe it or not, we copywriters tend to be as genuine as possible when crafting our prose. We may misdirect but never mislead or overpromise, because we hate it ourselves when promises fall flat. So while courting, stay true to yourself and most importantly be believable; women are as likely as consumers to smell the rat.
5. Focus on the Relationship
Ideally, copywriting is the art of making a sale. But before consumers can part with their money they must know, like and trust you. It is a long-term process that emphasizes on building relationships than just making a sale. So before a woman parts with her heart, mind and soul, you must endeavour to work on the relationship and build trust. It takes time, but the rewards will be worth it.
And in case you’re wondering, this doesn’t apply for courting guys, we’re easy… aren’t we?
