Yes, I admit it. Since the time I started this copywriting blog in 2010, I’ve never been as laid-back as this year. My posts have been too few and far in between, and I feel like a disgrace to bloggers everywhere.
But as with all things, every downside has a reason.
You see, the momentum I built in my first full year as a freelance copywriter in 2012 spilled over rather kindly to 2013. That meant more time working on projects rather than soliciting for work.
So let’s just say I took the foot off the blogging accelerator just a tiny bit and now the New Year is staring cynically at my face.
Ah yes… another reason for my lack of posts is also because I was busy preparing for my matrimonial plunge for the most part of the year. But this is hardly the space to talk about it, so I shall leave it at that.
Anyway, around this time last year I ended with a post that recapped my toils for 2012, along with a couple of videos that inspired me to do the unthinkable. But this time around, I’m looking forward by outlining a few things that I’d like to see happen among clients in 2014:
- A change in outlook to be more concerned about communicating effectively rather than calculating cost.
- Less emphasis on being catchy (whatever that means), and more effort in being able to identify a unique, compelling proposition.
- Realise that personal preference should just complement and not influence any piece of communication.
- Understand that copywriting is a craft that isn’t entirely based on preset formulas or guidelines; great work comes with time.
- Endeavour to keep things simple, concise and clear. The attention that consumers bestow is a luxury that should not be screwed with.
Amateurs get angry with clients, professionals educate them. I’ve done my bit of educating for the year; just don’t hold it against me yeah?
Here’s to a smashing New Year… cheers!