Don’t Over!

I know bull crap when I see one, especially when it comes in the form of advertising. And even more so when it comes from a brand that treated me like crap for being their customer for 12 years.

Over-promising has become the bane of the ad industry. But it’s not something new, it has been going on for ages; possibly even when the first line of copy was written or when the first TVC was aired.

The worst part is that we consumers have come accustomed to over-the-top or exaggerated claims. A case in point…

McD Reality vs Truth
The truth ain't so tasty...

Another one, because this is fun…

Burget Not King
Burger clown?

So when I saw the new Maxis TV commercial that aired recently, I almost choked on my own saliva. For such a smug, pompous and arrogant brand, this ad is totally not reflective of their actual personality.

If Maxis had really “put customers first” they need not spend millions creating and airing this ad. Their customers will already know and appreciate their customer service efforts. It is because they actually take customers for granted is why such an ad with a ludicrous claim is needed.

Yes Maxis, I have not forgotten how you gave me the middle finger after being loyal to you for 12 years. And this is not the last you will hear from me either. Just keep doing stupid ads.


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