It’s a dilemma every freelancer faces; how much to charge?
Too high and you might not get the job. Too low and you’re spoiling the market. Somewhere in between and you’re competing with every other freelancer out there.
As for myself, the way people perceive me is slight problem. Since I write as a pastime and dish out free advertising and marketing advise in the process; people expect me to charge next to nothing – sometimes none at all!
There is a difference between just ‘writing’ and ‘knowing what to write’. After 13 years of being a copywriter – now almost 14 years – it’s safe to say that I have a pretty good idea about consumer motivations, how to compel action/purchase and essentially get the message across.
Don’t get me wrong, I am still learning and there are way better copywriters out there than myself. But I do have my strong points, so I think a little recognition is in order.
Here’s an excerpt from a classic marketing book Selling the Invincible by Harry Beckwith that makes my point so damn eloquently:
A man was suffering a persistent problem with his house. The floor squeaked. No matter what he tried, nothing worked.
Finally, he called a carpenter who friends said was a true craftsman.
The craftsman walked into the room and heard the squeak. He sat down with his toolbox, pulled out a hammer and nail, and pounded the nail into the floor with three blows.
The squeak was gone forever.
The carpenter pulled out an invoice slip, on which he wrote the total for $45. Above the total were two line items:
- Hammering, $2
- Knowing where to hammer, $43
So, you know… as I said… the thing is. Ahhh never mind… I rest my case.
This is my suggestion -Charge your good clients lesser and make up for the shotfalls with bad clients! there is no rule to do a rate card – you rule!
P/s- bad clients are the ones who make you do and re-do copy more than 3 times! (my record shows I only do 2!)
I would love to charge my good clients less, but the problem is bad clients don’t want to pay anything at all!
So I guess I’m stuck with charging my good clients the very reasonable rates as I always do 🙂