Okay, maybe I’m slightly overstating the greatness, but I personally thought this was genius.
Watch it…
How visually captivating was that?!
Okay, bobble-head Obama wasn’t the first thing that was sent into space that way. Some dudes sent a beer can off to the final frontier about a year ago.
But originality aside, this was one of the most refreshing videos I’ve watched in recent years.
And with the presidential race heating up in the US, here’s why I think this was a brilliant idea from Obama’s camp:
- Voters get 3 full minutes watching Obama ascend up to space, and then bobble down to earth. More face time, means higher Top of Mind awareness
- The stirring, inspiring background score positions Obama as some sort of a savior. Intentional? Absolutely not.
- The bobble-head effect makes Obama seem light-hearted, warm and approachable. Voters are emotional beings you know?
- The video was done by grass-root supporters – definitely sanctioned by Obama’s campaign managers though – highlighting his popularity
- Depicts Obama as human, after all. Because what goes up, must come down
![Rocket Up and away...](https://jaykrish.com/wp-content/uploads/2012/10/Rocket-250x300.jpg)
Now, wouldn’t it be awesome if we could send some of our politicians into space, like, for good?
Ah well, just a silly thought.
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