Ladies, chill for a sec. Nobody is calling you a moron. The quote above illustrates that wives – who often shop for the whole family – are whip smart consumers. Yes, you can lower your pitchforks now.
This was one of the business advise of a certain David Ogilvy. We’ve all heard of David Ogilvy. We know his famous works. We even aspired to work for his company. But David was not only an advertising legend; he was a revered businessman too.
Here are his advice on building and running a business, as told to a Fortune Magazine reporter some time back:
- Remember that Abraham Lincoln spoke of life, liberty and the pursuit of happiness. He left out the pursuit of profit
- Remember the old Scottish motto: “Be happy while you’re living, for you are a long time dead.”
- If you have to reduce your company’s payroll, don’t fire your people until you have cut your compensation and the compensation of your big-shot
- Define your corporate culture and your principles of management in writing. Don’t delegate this to a committee. Search all the parks in all your cities. You’ll find no statues of committees
- Stop cutting the quality of your products in search of bigger margins. The consumer always notices — and punishes you
- Never spend money on advertising which does not sell
- Bear in mind that the consumer is not a moron. She is your wife. Do not insult her intelligence
I don’t want to spoil the eloquent beauty of these points by adding any of my 10 sen opinions. But I will say this – if there’s one thing you take away from this list, it better be No.6. Kapish?